|
|
Article: Tobacco gunsmoke. (increased competition in the Kenyan tobacco market)(Industry Overview)
- Article from:
- African Business
- Article date:
- April 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 IC Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
As more multinationals break their way into East Africa's cigarette market, competition to attract the region's nicotine addicts is hotting up, In Kenya, clouds of smoke are beginning to thicken as North America, British and local interest vie for position. But do consumers really care?
A fierce battle for the control of East Africa's tobacco turf is soon o ignite in Kenya following the recent high-profile entry of two major manufacturers.
Last December, Kenya's smoking population saw RJ Reynold's brand, Aspen King Size, break into the market, followed two months later by Philip Morris Inc, which has released four brands. That both companies have joined a ...