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Article: Isuzu's exit strategy; Depriving dealers of product was brutal, but the troubled Japanese brand may have done other things right while winding down its sales operation.(Isuzu Motors America Inc.)
- Article from:
- Automotive News
- Article date:
- February 9, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Alysha Webb
How to do away with a damaged brand? One way is the Isuzu way: Starve dealers of product over a long period and dribble out the bad news in small doses.
At least it has proved to be a relatively inexpensive way to dismantle a sales network. And in the end dealers didn't complain too much. So is Isuzu's M.O. a template for other carmakers with brands on the bubble?
On Jan. 31, Isuzu stopped delivering new light-duty vehicles to dealerships in North America a year after announcing it would do so. The remaining 214 Isuzu dealers offer only parts, service and warranty repairs.
Only about half a dozen dealers have cut ...
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