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Article: FIAT TO THE FORE; Can "Fix It Again Tony' repair Chrysler's fortunes?(NEWS)
- Article from:
- AutoWeek
- Article date:
- February 9, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MICHAEL TAYLOR
THE LAST TIME THE FIAT NAME MADE BIG HEADLINES in the United States, the Italian automaker was collecting $2 billion from General Motors in a divorce settlement following a rocky five-year relationship. GM owned 20 percent of the dynastic company, but it threw in the towel in 2005 when everything pointed to Fiat's inevitable bankruptcy.
By spring, look for Fiat to be back on the front page, announcing a deal in which the company will join forces with Chrysler to create a new joint car company with global reach.
Huh? How'd the company better known in the States by its "Fix It Again Tony reputation become the savior of one ...