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Article: Red Lobster Taps Morgan Anderson to Conduct Ad Agency Review

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PR Newswire
Article date:
May 1, 1997
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ORLANDO, Fla., May 1 /PRNewswire/ -- Red Lobster today announced it has retained New York city based Morgan, Anderson and Company to conduct a creative review of its advertising. Grey Advertising, Red Lobster's current agency, will participate in the review. Zenith Media, Division of Saatchi & Saatchi will continue as the media buying agency of record.

"We have had a great twelve year relationship with Grey as we built our business and continue to value their work," said Wyman Roberts, Red Lobster's executive vice president of marketing. "We just want to review everything we're doing to ensure we have the best creative and media planning available as we ... 







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