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Article: Kids find a home on cable; led by Nickelodeon, more programers are targeting young viewers.
- Article from:
- Broadcasting & Cable
- Article date:
- May 5, 1997
- Author:
CopyrightCOPYRIGHT 1997 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Led by Nickelodeon, more programmers are targeting young viewers
The days when children wake up excited to watch Saturday morning cartoons on the Big Three broadcast networks are over. Kids can watch shows just for them all day, every day, and very few are on ABC, CBS or NBC.
The kids television market has moved over, in large part, to cable, led by Nickelodeon's success with original children's programing. From there it is jumping into merchandising, movies and theme parks. Programmers are fighting for kids' loyalty--and, eventually, their kids' loyalty and their kids' kids' loyalty. Discovery Kids and Fox Kids are the two most recent entries into this ...