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Article: Know the difference between SEM and SEO: what you need to consider to make your site (and brand) rise on the search engines.(BEST PRACTICES)(search engine marketing )(search engine optimization )
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- December 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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KEYWORD BIDS? PAID SEARCH? Semantic URLs? Terms associated with search engine marketing and search engine optimization tend to get tossed around in the publishing world. But SEM and SEO are important tools, helping publishers promote their Web sites through increased visibility in search engine results pages. While some consider SEO and SEM interchangeable terms, SEO is really the first step in search engine marketing, allowing for broad-reaching (usually free) Web site promotion. SEM not only includes SEO tactics but methods for immediately increasing a site's traffic and visibility through paid inclusion (paid addition of a site to a search engine), paid advertising, and ...