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Article: Vestimenta. (expand product categories for fall 1997)(Brief Article)
- Article from:
- Daily News Record
- Article date:
- May 5, 1997
- Author:
CopyrightCOPYRIGHT 1997 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The U.S. strategy of Italian clothing firm Vestimenta -- narrow but deep distribution -- is no longer an anomaly at a time when specialty stores are trimming their resource lists.
With only 76 customers, the firm has kept its sales humming by expanding product categories. For fall '97, about three-quarters of its accounts wrote orders for the firm's newly expanded sportswear collection, according to Jeffrey Weinberg, director of men's sales for Vestimenta Inc.
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