Article: Showroom selling for roofing contractors: Joe Hall roofing lets customers view all the options.(Cover story)

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Brett Hall is a second-generation roofing contractor in Arlington, Texas. When Brett talks about the concept of selling roofing in his company's showroom he becomes, let's just say, a little bit animated. Roofing Contractor was pleased to accept Brett's invitation to stop by to visit and learn firsthand just how this unique process works and why showroom selling has proven so successful for Joe Hall Roofing Inc.

Two Generations

Joe Hall Roofing, Inc. had its beginnings when Jim E. Helzer decided to exit the roof-contracting business to focus on his roofing distribution company, JEH Supply. Jim owned Best Top Roofing and ...

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