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Article: Second-half 2007 newsstand sales delight and confound.(ON THE NEWSSTAND)
- Article from:
- Circulation Management
- Article date:
- March 1, 2008
- Author:
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ABC's twice-annual FASFAX report detailing analyzed paid and non-paid circulation for just over 700 U.S. consumer magazines was released earlier this week, and the numbers tell an interesting story.
Newsstand revenues rose in the second half of 2007 by 2.8 percent to nearly $1.7 billion. This, of course, is good news for the industry. However, the bad news is unit sales declined 1.8 percent, to slightly less than 472 million (this data is subject to revision when the final audit bureau data is compiled and released).
The spread between unit sales and revenue performance is one of the largest in recent years. It apparently reflects the beginnings of a ...