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Article: Yoga Journal to offer unique digital promotion for Earth Day.(DIGITAL ISSUES)
- Article from:
- Circulation Management
- Article date:
- March 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While some publishers will commit to using recycled paper and eco-friendly ink as a commemorative gesture for Earth Day, Active Interest Media will go a step further and offer subscribers the opportunity to receive a digital issue powered by Zinio in place of their printed one for the May Earth Day promotion.
In a move to appeal to its eco-conscious audience, the magazine has also pledged to plant a tree in India for every subscription (up to 5,000) that is switched from print to digital-only during the month of May.
"Most publishers say they're going to use recycled stock and soy inks for their Earth Day issues, but then go back to using toxic varnish ...