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Article: New opportunities in magazine manufacturing: where publishers and printers are looking to save--and even make money--in 2009.
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- February 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Magazine production has changed dramatically in the last few years. Tools and standards that have come to the forefront--ad portals, virtual proofing, online insertion orders, PDFs--which weren't exactly new, still gained significant ground.
Today, publishers and printers know there's no single solution. Digital asset management and metadata are all being used, but what's old is new again, with old standbys such as "printing to the numbers" and gray component replacement being resurrected to find cheaper, faster ways to create the final print product.
The publisher/printer relationship often boils down to one factor: ...