Article: Dirt Devil & Fred Astaire Score Big in Super Bowl XXXI

Article: Oscar Mayer adds to Super Bowl bologna
The Milwaukee Journal Sentinel;  January 22, 1997 ;     700+ words ... ... unveil a new one during the Super Bowl featuring that emerging ... would be hard to top, but Dirt Devil is making a strong effort with its Super Bowl ad. The vacuum cleaner ... Astaire, who dances with a Dirt Devil. The ad uses the scene ...

Article: Monday-Morning Quarterbacking of Super Bowl ...
Knight Ridder/Tribune Business News;  February 3, 2004 ;     700+ words ... ... ones to suffer a tough loss on Super Bowl Sunday. Consider the sponsors ... The ultimate scorekeepers for Super Bowl ads, however, are the sponsors ... at a Cleveland agency whose Super Bowl ad for a Dirt Devil-brand electric broom "got ...

Article: SUPER BOWL JEOPARDY!
Chicago Sun-Times;  January 23, 1998 ;     700+ words ... ... way into CBS booth for Super Bowl I. AD NAUSEAM $100 ... many to be best on a Super Bowl. $300 - Lazarus-like ... a vacuum cleaner for Dirt Devil last year. $400 - Five ... only one never to work a Super Bowl in network TV booth ...

Article: DANCING WITH VACUUMS ASTAIRE WILL SELL CLEANERS IN SUPER ...
Rocky Mountain News (Denver, CO);  January 9, 1997 ;     591 words ... ... toting vacuum cleaners in Super Bowl commercials that use ... to give the makers of Dirt Devil vacuums permission to ... tune in Jan. 26 for the Super Bowl. In one ad, Fred Astaire ... Astaire nor officials of Dirt Devil, a unit of Royal Appliance ...

Article: Super Bowl ads generate unintended reactions
The Journal Record;  January 22, 1998 ;     620 words ... ... firm has found for a Super Bowl ad. The Holiday Inn ad wasn't the only Super Bowl commercial that was yanked ... Hamp. The makers of Dirt Devil vacuum cleaners got an ... who objected to three Super Bowl ads that made it look ...

Article: SUPER BOWL ADS: BIG BANG, BIG BUCKS.(BUSINESS)
The Cincinnati Post (Cincinnati, OH);  January 21, 1997 ;     700+ words ... ... Coca-Cola is back as a Super Bowl telecast advertiser this ... Fila bought its first Super Bowl ad over eight prime ... Dave Fogelson said. But Dirt Devil vacuum cleaners is trying ... commercial for Sunday's Super Bowl. Car seller Auto-By ...

Article: Eisner and Associates Releases Super Bowl ...
U.S. Newswire;  January 21, 1997 ;     700+ words ... ... Ten percent will watch Super Bowl XXXI just to socialize ... for :30 spot during Super Bowl XXXI is $1,200,000 ... Visa, Frito-Lay, Dirt Devil, National Pork Producer ... The 1997 Eisner Super Bowl study was taken among ...