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Article: The NPD Group: 4 in 10 U.S. Internet Households Subscribe to Premium Entertainment Services.
- Article from:
- Business Wire
- Article date:
- February 18, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Subscriptions to Premium DVD Delivery Services and Music- and Gaming-Download Services Nipping at Heels of Newspaper Subscription Rates
PORT WASHINGTON, N.Y. -- According to The NPD Group, a leading market research company, 38 percent of Internet-enabled households in the U.S. subscribe to premium entertainment services for DVD delivery, music downloads, and/or gaming downloads. By way of comparison, 55 percent subscribe to newspapers or magazines, and 80 percent subscribe to premium television services such as cable, satellite or fiber optic.
"Despite the recession, there are dedicated consumers who remain committed to premium entertainment ...