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Article: Who Are the $4 Latte Die-Hards?

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PR Newswire
Article date:
February 18, 2009
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People with a coffeehouse habit have a distinct Mindset Profile, according to Mindset Media study

NEW YORK, Feb. 18 /PRNewswire/ -- Mindset Media (http://www.mindset-media.com/), an internet ad-technology and market research company that enables brand advertisers to reach millions of people with the personality traits that fit their brands, released today a Mindset Profile(TM) of premium coffee drinkers, which the company generated from a recent study conducted using Nielsen's Online panel (http://www.nielsen-online.com/).

Where do you go for your morning cup of coffee? Do you prefer an extra-foam, half-decaf latte from your neighborhood Starbucks? Or ... 







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