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Article: Drug stores make fill-in trip gains: beverages and other front-end items benefit from convenience positioning.(CHANNEL STRATEGIES)
- Article from:
- Beverage Industry
- Article date:
- August 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Consumers are changing their shopping patterns to cut costs and save gasoline. As a result, total shopping trips are down nearly 3 percent, trips are shifting across channels, and trip missions within all channels are evolving, reports Chicago-based Information Resources Inc.'s "Times & Trends: Snapshot of Trends Shaping the CPG and Retail Industries."
While total trips are down, drug stores are expanding their role as a "fill-in" trip destination, and are securing major share gains across healthcare categories. Beverage sales play a smaller role in drug stores compared to other channels, but they benefit from the convenience aspect of the channel. In 2007, drug ...