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Article: Krispy Kreme Appoints BBDO Guerrero To Serve Growing International Operations.
- Article from:
- PR Newswire
- Article date:
- February 18, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WINSTON-SALEM, N.C., Feb. 18 /PRNewswire-FirstCall/ -- Krispy Kreme Doughnuts, Inc. announced today that it has appointed BBDO Guerrero to partner on the development of integrated product, promotional and brand-building efforts for its growing international store operations. The relationship will see BBDO Guerrero working with Krispy Kreme on global projects developed for markets in Asia-Pacific, Latin America, Europe and the Middle East.
(Logo: http://www.newscom.com/cgi-bin/prnh/19991216/NYTH146 )
Jim Rogers, Vice President of International Marketing for Krispy Kreme Doughnut Corporation, said, "BBDO Guerrero has demonstrated to us that they have ...