Article: Celsius: raising metabolism by the bottle ... or can.(UP CLOSE WITH ...)(Celsius Holdings Inc.'s Steve Haley)

Steve Haley, chief executive officer of Delray Beach, Fla.-based Celsius, !s no stranger to understanding consumers desire for beverages. For 20 years, Haley helped distributors and manufacturers predict where their industries were going. So it's only natural that Haley would put his own company on the leading edge of a new beverage trend.

For 17 years, Haley worked in technology, primarily for a software company called Pivot Point. He eventually became the chief executive officer and helped distributors and manufacturers run their businesses and distribute their products. When Haley sold Pivot Point, he decided to retire, and got into the beverage business merely ...

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