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Article: Organic, natural ingredients grow: while the selection of ingredients increases, supply and cost remain considerations.(Beverage R&D: BEVERAGE INDUSTRY'S REPORT DEVELOPMENT SECTION)
- Article from:
- Beverage Industry
- Article date:
- April 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Whether for environmental, health, safety or other reasons, increased consumer purchases are driving natural and organic beverage growth. Mintel International, Chicago, forecasts total U.S. sales of organic beverages to increase at an inflation-adjusted annual rate of 7.8 percent through 2012.
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To keep up with consumer demand for natural and organic beverages, beverage companies released 772 new beverages that contained organic and natural ingredients in 2007, according to Mintel's Global New Product Database. The juice, tea and ready-to-drink tea categories led the new product introductions.
Consumers generally perceive ...