Article: Frommer's Creates Content for Virgin Atlantic's New Destination Guides.

M2 PRESSWIRE-19 February 2009-Frommer's Unlimited: Frommer's Creates Content for Virgin Atlantic's New Destination Guides(C)1994-2009 M2 COMMUNICATIONS LTD

RDATE:19022009

Frommer's Unlimited, the business-to-business division of Frommer's, a branded imprint of Wiley, has launched new online destination guides for Virgin Atlantic's website. The unique content was written in Virgin's own brand style and integrates keywords identified by Virgin Atlantic's search agency.

Patrick Odey, Virgin Atlantic Airways' website production manager, said he had two objectives for his new online content. "I wanted to provide useful engaging information about the ...

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