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Article: Pensions & Investments Lauds the Principal Financial Group for 401k Education.
- Article from:
- Investment Weekly News
- Article date:
- February 28, 2009
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Pensions & Investments has recognized the Principal Financial Group[R] as one of the magazineEs Eddy Award winners, recognizing excellence in investment education to defined contribution plan participants.
The Principal[R] won first place for its campaign promoting National 401(k) Day. The Principal partnered with its employer client Advantage Sales & Marketing (ASM) to execute the successful promotion.
The contest, o401(k) Day Your Way,o and the campaign, oObjects in the Future are Closer Than They Appear,o helped build momentum and generate awareness around retirement savings for ASM employees. The campaign resulted in an average salary deferral rate ...