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Article: NBC and American Airlines Create Largest In-Flight TV Network; Brand Connections Awarded Exclusive Advertising Rights.
- Article from:
- Journal of Transportation
- Article date:
- February 28, 2009
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American Airlines recently named Brand Connections as its new in-flight advertising provider, allowing national brands to reach consumers in-flight.
Beginning April 1, ads will be featured prominently alongside American's in-flight programming, "NBC Universal on American Airlines." All content -- including "TODAY," "On the Money," "The Office," "30 Rock" and more -- will be available complimentary to every traveler aboard American Airlines flights.
Brands advertising on board American Airlines will have access to more than 3.4 million customers per month on 360 planes via 17,000 TV screens.
"This is a chance for brands to reach a valuable and ...