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Article: Thermal treatments gain traction with consumers.(HOT & COLD THERAPY)
- Article from:
- Chain Drug Review
- Article date:
- February 16, 2009
CopyrightCOPYRIGHT 2009 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Increasing recognition of thermal therapy as an analgesic is driving sales of hot and cold wraps in chain drug stores, according to retailers and suppliers.
Procter & Gamble Co. (P&G) established the connection between heat and pain treatment with the launch of the ThermaCare line, sold last year to Wyeth, which itself recently agreed to be acquired by Pfizer Inc.
"In 2002 P&G-funded research legitimized over-the-counter therapeutic heat products as effective topical analgesics," says Mark Bruder, president and chief executive officer of Bruder Healthcare Co., manufacturer of the ThermalOn line of ...