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Article: Pomegranate juice maker squeezes back; POM using suits to bottle up competitors.(RETAIL)(POM Wonderful L.L.C.)(Company overview)
- Article from:
- Los Angeles Business Journal
- Article date:
- February 9, 2009
- Author:
CopyrightCOPYRIGHT 2009 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Spanish settlers introduced pomegranates to California in the 18th century, but L.A. billionaires Stewart and Lynda Resnick consider themselves 21st century gatekeepers of the ruby red fruit.
The Resnicks own pomegranate juice manufacturer POM Wonderful LLC, which, as the largest grower of pomegranates in the United States, has become a little empire that distributes pomegranate juice, pomegranate tea, pomegranate pills and, yes, even fresh pomegranates.
The Resnicks have been known to put on the gloves to fight for their pomegranate domain. But lately, they've gone up a couple of classes and have stepped into the ring with heavyweights, picking fights ...