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Article: Aperio CI's Social Network Analysis & Propensities (SNAP).(NEWS)
- Article from:
- Customer Interaction Solutions
- Article date:
- January 1, 2009
CopyrightCOPYRIGHT 2009 Technology Marketing Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Aperio CI (www.aperioci.com) has come out with the Social Network Analysis and Propensities (SNAP), a powerful application that helps identify social groups within a company's customer network to generate increased revenue and build retention among social network members. Offered initially to and written for wireless carriers, SNAP will likely be adapted for other markets with similar characteristics, such as retail and banking.
SNAP enables accurate assessment of the value of individugal customers based on not only their specific transactions but also on the degree they influence the buying decisions of others. It taps into the core fundamentals of human ...