Articles > Journals > Business and Economics journals > Credit Union Journal articles > February 2009

Article: CU Mortgage Loan Officer Gets Starring Role.(News)

Article from:
Credit Union Journal
Article date:
February 23, 2009
Copyright

Byline: Joyce Moed, Reporter

CHARLOTTE, N.C.-Carolina Postal CU newest marketing campaign isn't based around a promotion or product. Instead it's based on one of its employees-17-year senior mortgage loan officer Joe Jones.

"We were brainstorming on what was going on in the mortgage industry, how to answer members' concerns about their mortgages, their financial situation-and every time we had a question it was 'Let's ask Joe,' 'Why don't we call Joe,' or 'Joe Knows,'" Judy Watts, CEO said. "We finally turned to our marketing VP and said-'Well, what do you think about using Joe in a promotion?'"

Deb McLean, VP, marketing and business ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: OBIT - MCLEAN, JOE VAUGHAN
Roanoke Times & World News;  December 10, 2007 ;     229 words ...Joe Vaughan McLean, 74, of Elk Creek, Va, passed away December 8, 2007. Graveside service 2 p.m. Monday, at Jerusalem Cemetery. Arrangements by Reins-Sturdivant Funeral Home, Independence, Va.

Transcript: Interview: Bethany McLean and Joe Nocera discuss ...
Weekend Edition - Saturday (NPR);  October 25, 2003 ;     700+ words ... ... 10-25-2003 Interview: Bethany McLean and Joe Nocera discuss their new book "The ... Smartest Guys in the Room" is by Bethany McLean and Peter Elkind. Bethany McLean and the book's editorial director, Joe Nocera, join us from our studios ...

Article: relationships; A crowd of romantics hoped there'd be a happy ...
Star Tribune (Minneapolis, MN);  February 18, 2006 ;     700+ words ... ... Almost all of them put "Joe" or "Joe McLean" in the subject line, although ... readers who contacted us since lovesick Joe McLean sought our help in finding the young ... sort of like eBay." And what about Joe McLean? Well, a romantic Valentine's ...

Article: Focusing on viability will help avoid insolvency; Joe ...
The Journal (Newcastle, England);  June 18, 2009 ;     700+ words ...Byline: Joe McLean THE JOURNAL WHEN you switch on the lights of your business on a Monday ... need to organise expert advice CAPTION(S): F I NA N C I A A DVICE Joe McLean of Grant Thornton.

Article: McLean savors chance to contribute.(Sports)
Rocky Mountain News (Denver, CO);  November 30, 2005 ;     700+ words ... ... took him by surprise, Brett McLean was placed on waivers. No team ... care of most of the offense." McLean's biggest strength might be ... in that area this year, but McLean has been excellent with a team ... rate before Tuesday's game. Joe Sakic was next at 50.7 percent ...

Article: A family fair McLean Co. Fair starting Wednesday
The Pantagraph Bloomington, IL;  August 1, 2005 ;     700+ words ...McLean Co. Fair starting Wednesday McLean Co. Fair Admission * Five-day admission ... rodeo, $5. * Friday grandstand: Joe Diffie/Keni Thomas concert, free ... lumberjacks, a toddler driving course, McLean County 4-H'ers showing a little ...

Article: Nocera and McLean Land at Portfolio After All; Third Wall ...
The New York Observer (New York, NY);  September 26, 2008 ;     700+ words ... ... of getting a higher advance, Joe Nocera and Bethany McLean--of The New York Times and ... involved, with the exception of Ms. McLean, work for The New York Times ... s acquisition of the Nocera-McLean book, which he said is expected ...

Article: McLean's task at Canterbury was not easy
The Press;  October 17, 2005 ;     700+ words ... ... he hid his emotions well. McLean was upfront about Canterbury ... New Zealand under-19 sides, McLean has a full rugby CV. It made ... coaching job and Bay of Plenty's Joe Schmidt was taken on instead. When the Hurricanes door opened, McLean hopped at the opportunity ...

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives