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Article: GM, Chrysler lead dealers deeper into digital marketing.(NEWS)
- Article from:
- Automotive News
- Article date:
- February 16, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Ralph Kisiel
Like many dealerships, Pape Chevrolet in South Portland, Maine, is suffering from a deep drop in walk-in customers. But e-mail and telephone leads, Web site traffic and Internet search engine referrals have grown dramatically in the past 10 months.
Manny Mendes, the dealership's director of information technology, credits General Motors' new digital marketing program for dealers. Since Pape Chevrolet adopted the program, he says, its monthly average of leads from e-mail messages and phone calls has increased from 46 to 250.
"What stands out obviously is the increase in leads, Mendes told Automotive News.
GM and ...