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Article: MTV brings music video venture to UK.(MTV International)

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New Media Age
Article date:
February 19, 2009
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Music TV brand looks to attract advertisers with its heritage in music video after success of US beta

MTV International is to launch its online music initiative MTV Music, a major video archive, in the UK in Q3 this year. The site will form part of an ambitious global digital hub which will bring together the brand's vast archive in a bid to position MTV as the leading online music video destination.

MTV International has already launched a beta site in the US, MTVMusic.com, which attracted 500,000 users in its first three days.

The company is in talks with brands to offer sponsorships across the proposition. It's also considering ...

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