Article: A change for cheese: retailers are responding to greater shopper interest in specialty cheeses by adding products and promotions, but merchandising challenges remain.(DELI STRATEGIES)(Editorial)

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Few deli categories are evolving as rapidly--and generating greater merchandising opportunities--than cheese.

With more consumers switching from conventional processed cheeses to gourmet-quality natural products that are available in a wider range of flavors and textures, retailers of all sizes are bolstering their selections and creating elaborate displays to spotlight the specialty and imported items.

Operators are looking to capitalize on a vibrant natural (non-processed) cheese sector that Chicago-based research firm Euromonitor Inc. projects will grow 13 percent from 2007 to 2012.

Consumers often learn about ...

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