Article: Strategy Analytics: Amazon Beats Apple's iTunes As Preferred Digital Media Provider.

M2 PRESSWIRE-24 February 2009-STRATEGY ANALYTICS: Strategy Analytics: Amazon Beats Apple's iTunes As Preferred Digital Media Provider(C)1994-2009 M2 COMMUNICATIONS LTD

RDATE:24022009

London, UK - 24 February 2009 - Despite a relatively late market entry, Amazon has established a clear lead in user preference for digital media download sites in the UK, according to a survey just published by Strategy Analytics. The report, "Digital Media Survey: United Kingdom Country Profile," asked broadband users in the UK from which sites they would prefer to buy downloaded music, video and games. Amazon was the most preferred brand across all three categories, ahead ...

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