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Article: Research and Markets: UK Online Ad Spending Report Projects That Online Advertising Spending Growth Will Drop to Just 7.2% in 2009.
- Article from:
- Business Wire
- Article date:
- February 26, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets(http://www.researchandmarkets.com/research/9fba9b/uk_online_ad_spend) has announced the addition of eMarketer's new report "UK Online Ad Spending" to their offering.
The UK Internet has been almost immune to budget cuts by advertisers and marketers. In 2008, it outpaced all other media channels in its rate of spending growth, and that pattern will continue. But 2009 will be a tough year, and even online advertising will take a hit.
The UK Online Ad Spending report looks at the factors that will impact, both positively and negatively, the future of Internet media in the UK as marketers tighten their belts.
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