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Article: Trade exhibits provide world of new insight.
- Article from:
- Crain's Cleveland Business
- Article date:
- April 14, 1997
- Author:
CopyrightCOPYRIGHT 1997 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Days spent exhibiting at or attending international trade fairs can be among the most productive - as well as the most overwhelming - times of the year for executives of companies that do business abroad.
The opportunity to establish International business relationships in face-to-face meetings is invaluable and cannot be underestimated. This raises a couple of key questions: How can an exhibitor get the most out of the trade fair? And how can a trade fair participant make sense of all the exhibits, particularly when the fair is in a foreign country?
When attending an international trade fair for the first time, it's important for a company to define its ...