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Article: IR coupon brushes up sales: an on-pack, instant-redemption coupon label opens the door of promotional opportunity for GlaxoSmithKline's slim blister-packs for AquaFresh toothbrushes.(coupon label)
- Article from:
- Packaging Digest
- Article date:
- February 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With respect to Gene Roddenberry, space really is the final frontier--but not just in the case of the fictional Star Ship Enterprise. Space also factors into the day-to-day reality of packaging.
For consumer packaging, labeling space is everything in terms of how much room there is to showcase a product and how much space its package has to communicate the benefits of that product. Most toothbrush packages consist of tall, thin blister-packs, and have a narrow footprint that puts them at a distinct disadvantage for capturing product awareness, conveying brand positioning, product features and benefits and inducing trial.
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