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Article: Roaring redesign: regional brewer puts the customer and the environment first in redesign project.(design and branding)
- Article from:
- Packaging Digest
- Article date:
- February 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Although the Lion Brewery is one of the oldest remaining breweries in PA, its Lionshead brand is relatively young beer--the beer was developed in the early 80s--with an equally youthful following. The brand has some serious myspace cred; as of presstime, Lionshead boasted more than 1,700 "myspace friends." Not bad for a regional brew.
Lion Brewery is located in Wilkes-Barre, PA, which also is home to one of the University of Pennsylvania's campuses, and the Lionshead brandname itself is a nod to Penn State's mascot, the Nittany Lion.
The pilsner's popularity extends past the Penn State ...
Related newspaper, magazine, and journal articles:
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Article: The Lion Brewery Announces Revised Offer from RED ...
PR Newswire;
September 8, 1998 ;
546 words
... ... Sept. 8 /PRNewswire/ -- The Lion Brewery, Inc. (Nasdaq: MALT) today announced ... management the required notice. The Lion Brewery, Inc. is a brewer and bottler of malta ... and premium soft drinks. SOURCE The Lion Brewery, Inc. -0- 09/08/98 /CONTACT ...
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