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Article: Krispy Kreme, Dunkin' Donuts expand in Asian markets.(Dunkin' Brands Inc.)(Krispy Kreme Doughnuts Inc.)
- Article from:
- The Food Institute Report
- Article date:
- February 16, 2009
CopyrightCOPYRIGHT 2009 The Food Institute. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While the donut market is fairly well developed in U.S. outlets such as supermarkets, growth areas may exist in international food service. Both Krispy Kreme Doughnuts, Inc. and DUNKIN' BRANDS, INC. hope sales of their baked goods increase in Asian markets in 2009, according to Milling and Baking News (Jan. 13).
Krispy Kreme had two successful entries in international markets in the second half of calendar year 2008. On Aug. 28, the company entered into a franchise agreement with BERJAYA KRISPY KREME DONUTS SDN BHD in Malaysia to develop about 20 retail shops over five years. "Krispy Kreme is very popular in Japan, South Korea and the Philippines, and we expect ...