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Article: Nautica, Ex-Cell set table linen launch. (Ex-Cell Home Fashions plans to introduce Nautica table linens)(Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- June 2, 1997
- Author:
CopyrightCOPYRIGHT 1997 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ex-Cell Home Fashions will launch Nautica table linens at the October market. The line, which will include tablecloths, placemats and accessories, will fill a void in the market for upscale casual looks, according to Barbara Rogoff, vice president of Nautica Apparel's Home Collection.
"We see a big void when you look at the assortment out there in table linens," she said. "You go from very fine linens at the high end to manufactured prints. So, we see an opportunity to be very innovative in using things like cut and sew. We can offer classic and traditional looks, but with a twist to make it upscale casual. We're seeing the move to casual in table linens, and we ...