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Article: Market Focus: Seattle.
- Article from:
- PR Week (US)
- Article date:
- March 2, 2009
CopyrightCOPYRIGHT 2009 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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An inside look at the trends, people, and media affecting PR in this city. Beth Krietsch reports.
Five issues impacting Seattle's PR community
Large tech sector
Agencies in Seattle work with clients in a number of practice areas from retail to healthcare, but the PR market is primarily centered on the tech sector.
Steve Bryant, EVP at Publicis Consultants speculates that the recent economic woes will have an impact on many tech companies, which could affect agency work.
'In general, this market is dominated by retailers and technology,' he explains. 'So when tech retrenches, the firms here feel the pinch.'
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