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Article: Betty Crocker[R] and the Make-a-Wish Foundation[R] Bake Up Multi-Year Partnership to Bring Magic to Lives of Children.
- Article from:
- Business Wire
- Article date:
- March 2, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Stirring up Wishes[TM] 12 Wishes in 12 Weeks Spring Cupcake Promotion Invites Families to Share the Power of a Wish ([R])
MINNEAPOLIS -- Starting today, Betty Crocker([R]) is using her magic Red Spoon to stir up 12 Wishes in 12 Weeks for Make-A-Wish([R]) kids across the country. The 12 Wishes in 12 Weeks Spring Cupcake promotion makes it fun and easy for cupcake fans to share the power of a wish. The promotion is part of Stirring Up Wishes[TM], a new multi-year cause marketing program by Betty Crocker to celebrate its partnership with the Make-A-Wish Foundation.
To kick off the initiative, Betty Crocker is giving each Make-A-Wish chapter the chance to ...