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Article: Candie's and Kohl's Department Stores Announce an Exclusive Multi-Platform Marketing Partnership With Britney Spears.
- Article from:
- PR Newswire
- Article date:
- March 2, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, March 2 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. announced today that its junior brand, Candie's, which is exclusive at Kohl's Department Stores , signed an exclusive partnership with world-renowned megastar, Britney Spears. Spears will appear in the Candie's Only at Kohl's 2009 print, television, in-store and online marketing and advertising campaigns. Candie's and Kohl's also will be heavily integrated into all of Spears' upcoming promotional activities.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090302/NY77580 )
"I'm so excited to be the face for Candie's Only at Kohl's. Candie's and Kohl's are doing such great things with my ...