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Article: Duchess of York Named Advertising Spokesperson for Brand New Weight Watchers Plan
- Article from:
- PR Newswire
- Article date:
- June 6, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Spokesperson Role Expanded From PR to Include Advertising
NEW YORK, June 6 /PRNewswire/ -- Weight Watchers International today announced that Sarah, Duchess of York has been named the official spokesperson for their new multi-million dollar advertising campaign, which will begin airing on Labor Day, September 1.
As Weight Watchers public relations spokesperson, the Duchess has traveled the United States meeting other Weight Watchers members and making public relations appearances for the company. Beginning in the fall, she will also appear in advertising to introduce Weight Watchers breakthrough new weight loss plan, "1-2-3 Success(TM)," ...