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Article: Disney Cruise Line Launches First-Ever Nationwide Television Advertising Campaign
- Article from:
- PR Newswire
- Article date:
- June 6, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAKE BUENA VISTA, Fla., June 6 /PRNewswire/ -- Disney Cruise Line has launched its first television advertising campaign which will air nationwide. The animated television spots bring to life the magic of Disney at sea and introduce the launch of the line's first ship, the Disney Magic, which sets sail in March 1998.
"Our new advertising campaign was designed to establish Disney Cruise Line as the first-ever land and sea vacation created by the dreammakers at Disney," said Howard Pickett, vice president of marketing for Disney Cruise Line.
The Leo Burnett-created commercial, "Clouds," is an extension of the line's print campaign that has been ...