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Article: Upfront sales hit $6 billion; TV networks show good gains over last year's market. (upfront advertising sales)
- Article from:
- Broadcasting & Cable
- Article date:
- June 9, 1997
- Author:
CopyrightCOPYRIGHT 1997 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TV networks show good gains over last year's market
The broadcast TV networks have completed their third consecutive record upfront sales season, reaching $6 billion for the first time. Sales executives credited the continuing strong economy and the fact that the four networks are still the only TV vehicle that reaches virtually all TV homes.
The car, movie, packaged goods, retail and fast-food categories are all said to be strong, with increased spending over last year.
The most expensive show on television is NBC's Seinfeld, which agency executives estimate costs about $600,000 per 30-second spot. The most sought-after new shows, they say, ...