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Article: Britten Acquires Sideline Signatures, Extends Leadership in Sports Banners and Signage.
- Article from:
- Entertainment Newsweekly
- Article date:
- March 6, 2009
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Britten, Inc., the leading provider of large-scale banner and display solutions to the sports world, has acquired Boise-based Sideline Signatures.
Terms of the transaction were not disclosed.
Sideline Signature's premiere product is a 3'X9' padded pyramid designed to stand on its own along a sideline boundary. The product's primary sponsorship appeal is that it is positioned on the field, in direct sight of those in the stands and TV camera sight lines. Clients include hundreds of major college and pro sports teams and venues, including several 2008-'09 college bowl games.
Britten will incorporate the Sideline Signature product with its own ...