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Article: Naughtiness both big and small. (United Kingdom frozen desserts market)(Industry Overview)
- Article from:
- Grocer
- Article date:
- May 31, 1997
CopyrightCOPYRIGHT 1997 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Convenience and ease of preparation have been major contributing factors to healthy sales, in the frozen desserts sector. At the same time, increasing demand for luxury foods has led to the development both of rich, indulgent products and of single portion lines aimed particularly at single adults.
However, the arrival of low-fat puddings, like cheesecakes and tortes, has widened consumer choice and the healthy eating segment of frozen desserts represents one of the fastest growth sectors in the ice cream and desserts category.
In line with most of the frozen food sectors, own label is strong in desserts, with retailer own brands dominating the ...