Article: Ooyala and Control Group Launch Next-Generation Interactive Video Demonstration.

NEW YORK -- Ooyala and Control Group today announced the joint launch of a next-generation site showcasing Ooyala's Interactive Video Technology. With an intuitive interface created by Control Group, the site demonstrates how content owners and advertisers can create highly personalized video experiences for their viewers. The concept has many potential implementations, with e-commerce sites being among the top beneficiaries.

"Control Group leveraged Ooyala's Interactive Video technology to develop an engaging, deeply personalized video experience for the content owner and viewer," said Alex Holub, PhD, Ooyala's Interactive Video Team Lead. "This innovative, ...

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