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Article: Latest Bravia ad measures up in scale but not in message.(Sony Corp)
- Article from:
- Advertising Age
- Article date:
- March 2, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Bob Garfield
Sony and Fallon, London, are out with their latest advertacular on behalf of the Bravia line of TVs, and if you wish to ooh and ah, take a number. After all, who doesn't love audacious, outsize and unbelievably extravagant stunts to breathe life into the moribund flesh of creativity?
Yes, the same people who unleashed thousands of colorful balls down the hills of San Francisco and cannon-fired 70,000 liters of paint from and at an apartment complex traveled to northern Italy to build-at God-knows-what expense-the world's largest zoetrope.
They call it the Bravia-Drome, and it ain't an overstatement. This is a 10-ton video ...
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