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Article: Food marketing costs rose less than the farm value in 1995.(Annual Spotlight on the U.S. Food System)(Industry Overview)
- Article from:
- Food Review
- Article date:
- September 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 U.S. Department of Agriculture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Nearly four-fifths of the $530.8 billion U.S. consumers spent for farm foods (excluding seafood and imports) in 1995 was spent on marketing costs. Food marketing costs are measured by the marketing bill, which represents the difference between the farm value of food produced on U.S. farms and the final cost to consumers at grocery stores and eating places. These costs include labor, packaging, transportation, energy, advertising, and other miscellaneous costs.
Marketing costs posted a small increase of only 3.5 percent in 1995. Although this rise was less than the 5-percent average annual increase of the last decade, it was still higher than the 1995 general inflation ...