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Article: Madame Tussauds takes on frank.(Brief article)
- Article from:
- Marketing Week
- Article date:
- March 5, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Madame Tussauds has appointed integrated agency frank to handle its entire creative network.
Madame Tussauds is owned by Merlin Entertainments and frank already works with sister attractions the London Eye and the Sea Life London Aquarium.
It handles the integrated marketing for the former and the strategic planning and media account for the latter.
Frank has now created a brand-focused campaign for the waxworks attraction with the strapline "Where else?"
Madame Tussauds is divided into zones, and research shows that the music, celebrity and film zones are the most internationally recognised and popular destinations.
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