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Article: ATOC seeks media agency for Railcard campaign brief.(Association of Train Operating Companies)(Brief article)
- Article from:
- Marketing Week
- Article date:
- March 5, 2009
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The Association of Train Operating Companies (ATOC) is on the hunt for a media agency to plan and buy campaigns for the Railcard brands.
ATOC is the trade association owned by each of the franchised train operating companies. The companies supply the 16-25 Railcard, the Senior Railcard and the Family & Friends Railcard. All Railcards cost #24 per year and they have their own websites to provide information to consumers.
The pitch will be overseen by ATOC head of marketing Andrew Robinson, and the previous incumbent on Railcards was Equinox Communications.
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