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Article: Apple Macintosh again leads PC industry in brand loyalty.
- Article from:
- Business Wire
- Article date:
- June 16, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LA JOLLA, Calif.--(BUSINESS WIRE)--June 16, 1997--
CI Research Reveals Brands with Highest Repurchase Rates in 1996
For the third year in a row, the Apple Macintosh led the PC industry in repurchase loyalty in 1996, according to new research from Computer Intelligence (CI), the computer and communications industries' leading source of fact-based information. Following Apple in purchase loyalty rankings were Gateway 2000, Acer, Compaq, Hewlett Packard, Dell, IBM, NEC, Packard Bell and AST.
The findings emerged from CI's recently released spring 1997 Consumer Technology Index (CTI), the largest and most comprehensive survey of technology ...