|
|
Article: Digital to Aim Ad Campaign for Alpha Chip at Power Users.(Originated from The Boston Globe)
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- June 17, 1997
- Author:
CopyrightCOPYRIGHT 1997 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Jun. 16--Alpha, the microprocessor made by Digital Equipment Corp., has gotten a lot of ink lately, thanks to a patent-infringement lawsuit Maynard-based Digital filed last month against rival Intel Corp.
Now, a new ad campaign that starts today looks to give Alpha even greater public exposure.
The "branding" campaign is aimed at the fast-growing number of "power users" who rely on their computers for applications such as 3-D animation, desktop publishing, and image processing, Digital said.
The campaign, which includes print ads, on-line advertising and a special Web site, is sponsored by Samsung Electronics and Mitsubishi ...